At Trend Research Inc., respecting privacy is an important part of our commitment to focus group participants, survey respondents and the general public.

When you participate in market research conducted by our organization, you can be confident that any personal information that you share with us will stay with us.

Any time you participate as a respondent in one of our surveys, whether in person or by telephone, mail or Internet, you can be assured that your individual responses will be kept confidential and never linked to your personal identifying information without your express permission. Your personal identifying information will never be sold to anyone. You are free to choose whether or not to participate in a survey, free to choose not to answer any specific questions and free to discontinue participation at any time.

Trend Research Inc. will continue to review its Privacy Policy to make sure that it is relevant and remains current with changing industry standards, technologies and laws.

Employees of Trend Research Inc. are members of the Marketing Research and Intelligence Association (MRIA) . Also, Trend Research registers projects with Canadian Survey Research Council (CSRC). These organizations set standards to which members must adhere and which also protect your privacy.

If you have any concerns about how your privacy is protected at Trend Research Inc., please contact our Privacy Officer:

Ken Nowicki, Privacy Officer
Trend Research Inc.
10147 - 104 Street NW
Edmonton Alberta Canada
T5J 0Z9
780.485.6558 x2049
866.428.2989

For more information, please visit the Privacy Commissioner of Canada's website:
www.privcom.gc.ca.